About the Service Experience Conference

SX brings together organizational leaders, product managers, business process engineers and designers who have a hand in defining, maintaining and executing experiences that span touchpoints, channels and traditional business silos.

This two-day conference mixes talks and workshops from people in the trenches. We cover the practice of service design as an approach to managing the complex challenges organizations face when trying to move quickly, frequently, and strategically, all while aiming to bring customer and employee satisfaction and deliver value to the business. Easy, right?

Topics Covered

  • Tools and methods of service design
  • Getting service design done within existing organizational structure
  • Methods that reach across disciplines and tap expertise in various fields
  • What business leaders need to know about service design to change their organization to be experience driven

Who Should Attend?

Anyone facing the following challenges:

  • Meeting the rising needs and expectations of both customers and employees
  • Generating an actionable service vision that builds alignment across the product or organization
  • Orchestrating service experiences that span across all touchpoints (physical, digital, and human)
  • Facilitating cross-product and cross-enterprise collaboration and service design and development



Julia Morgan Ballroom

465 California Street
San Francisco, CA 94104
View Map

Located in the heart of downtown San Francisco, on the historic California Street Cable Car line, the Julia Morgan Ballroom at the Merchants Exchange is a historic gem.

The general session is located in the Grand Ballroom on the 15th Floor. A stunning Deco foyer greets you, before a 27-foot curved mahogany bar in the Lounge sweeps you towards the majestic Ballroom.