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Robert Bau

Senior Strategist in Design-Driven Innovation and Branding

Robert Bau is an experienced strategist and trailblazer who divides his time between lecturing, consulting, mentoring and writing. Based in Savannah, London and Stockholm, he works across the world on a consultancy basis for a wide range of blue-chip clients and start-up ventures. He also provides senior-level advice to leading consultancies in the creative industries.

In September 2011, Robert was appointed Professor of Service Design at SCAD and is now the Program Coordinator for the nation’s first B.F.A. and M.F.A. programs in Service Design.

Robert holds an MBA Design Management from the University of Westminster in London and a university degree in Business Administration and Economics from the Stockholm School of Economics. He has also earned a diploma in Art Direction from Berghs School of Communication in Stockholm.

What it Takes to Become a Superb Service Designer

Service designers help clients create better business models, deliver better services and stage better experiences across multiple processes, channels and touchpoints. This talk outlines the ten competencies and four roles that are essential for any service designer to master.